Why all 2022 predictions will fail

It's the first week of 2022 and my email inbox has been completely flooded with marketing predictions for the year. I just had to have a chuckle at how ridiculous it all is. If anything, I think that these last two years should have taught us that there is nothing we can really predict.  All 2022 predictions will fail … and what if that is a good thing? Welcome to this episode of Marketing Chaos, where there are no answers, only an invitation to create something greater.