Jennifer Fisher on growing her namesake brand: 'It's time to step on the gas'

Jennifer Fisher may have fallen into launching her fine and brass namesake jewelry brand in 2006, but she's proving she's got a knack for scaling the company. Since its inception, Fisher has grown her company into a lifestyle brand. She opened its first West Coast store in 2021, which she followed with a location in NYC's Soho neighborhood in June. The brand is also available in eight Saks stores across the U.S.  "When I started this brand, I didn't want to rely on wholesale. I started this company out of my bedroom selling direct-to-consumer, customizable fine jewelry. My intention for the brand was to stay true to that. … [Jennifer Fisher] never had a large-scale wholesale business intentionally. But that is now changing," Fisher said on the latest episode of the Glossy Podcast. "We still love our DTC model. But for the growth of [the brand], it's important for us to be in other cities so people can touch and feel the jewelry. We've noticed with opening up [our] two stores how important is for people to actually see [the jewelry]."  As Fisher plans for 2023, she says nothing is off the table. From food and home decor to fragrance and beauty, the founder is ready to explore and expand into every category that makes sense for the brand. "I never say never," she said