Need Supply founder and CEO Chris Bossola: a brick-and-mortar store 'has to be an experience'

When Chris Bossola opened Blues Recycled Clothing in 1996, "all three TV stations came because they couldn't believe that we were selling vintage, used Levi's for $35. They thought it was crazy." Nearly 25 years later, what started with a 200 square foot store in Richmond, Virginia has become Need Supply, a retailer that makes most of its revenue online -- and sells much more than used jeans. On this week's Glossy Podcast, Bossola -- the multi-brand retailer's founder and CEO -- discusses Need Supply's plans for expansion, their acquisition of Totokaelo and why the DTC model is overrated.