Rebecca Taylor's Janice Sullivan: 'Small, contemporary brands have to be as fluid as possible'

The Glossy Podcast - A podcast by Glossy

Categories:

When Janice Sullivan was interviewing to head up Rebecca Taylor, the designer promptly asked her asked her what exactly she planned on doing at the company. That was four years ago, and the beginning of Sullivan's revamp of the contemporary brand. Since joining the team, Sullivan has pushed the company in a direction that resembles a direct-to-consumer brand; put the customer first, and find a way to connect with them everywhere. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with CEO of Rebecca Taylor and Parker, Janice Sullivan, to discuss why she decided to take Rebecca Taylor's personal life out of the brand identity, how their retail business is evolving and why the brand reclaimed their e-commerce business.