The 'Go-To' Clinic Patient Journey: 6 Stages to Predictable Reviews & Referrals

Summary In this episode of the GoToPhysio podcast, Dave O'Sullivan discusses the GoToClinic patient journey, outlining a six-stage framework designed to enhance patient engagement, improve therapy outcomes, and increase referrals. Each stage is critical for ensuring patients progress through their treatment effectively, from initial buy-in to achieving their defined value outcomes. The conversation emphasises the importance of metrics in tracking success and the need for therapists to adapt their approaches based on patient feedback and experiences. Takeaways The GoToClinic framework consists of six essential stages for patient engagement. Understanding the difference between inputs and outputs is crucial for a clinic's success. Patient buy-in is the most critical factor in the treatment process. Therapists must ensure patients feel a difference after the first session. Rebooking and aligning rehab plans with patient goals are vital for continued progress. Achieving initial milestones within the first three sessions is key to patient retention. Patients need to understand that progress continues even after pain relief. Exposing patients to challenges builds confidence and enhances their experience. Metrics help track patient progress and identify areas for improvement. A structured approach can lead to increased referrals and clinic growth. Sound Bites "We want a package of care for patients who bought a plan to be 50 per cent." "These numbers are absolutely critical to your reputation in your clinic." "Stage one is probably the most important out of all of them." Chapters 00:00 Introduction to the GoToClinic Patient Journey 02:57 Understanding the Six Stages Framework 05:52 Stage One: Patient Buy-In to Treatment Plan 08:47 Stage Two: Patient Experience in the First Session 11:58 Stage Three: Rebooking and Rehab Alignment 15:14 Stage Four: Achieving Initial Milestones 18:03 Stage Five: Progressing Beyond Pain Relief 20:55 Stage Six: Exposing Patients to Challenges 24:11 Conclusion and Future Insights Additional Resources:  Free Head Physio Systems 6 Step Checklist: ⁠https://thegotophysio.com/checklist/⁠ Our Flagship ‘Go To’ Therapist Mentorship Program: ⁠https://thegotophysio.com/mentorship/⁠ Our Clinic Owner Business Mentorship Program: ⁠https://thegotophysio.com/business-mentorship/⁠ Happy Progressing Patients Book: ⁠https://thegotophysio.com/book/⁠ For our Latest Updates, Be Sure To Follow Us On Social Media: Facebook: ⁠www.facebook.com/daveosullivansportsphysio⁠ Instagram: ⁠www.instagram.com/daveosullivanphysio/⁠ LinkedIn: ⁠www.linkedin.com/in/daveosullivanphysio/