94: Why Your Profile Picture is Now Your Logo

If you are using family pictures for your profile picture or a sweet picture of your puppy, you are missing the mark, Goal Digger! Having a killer profile picture is the first step to properly branding yourself!

Show Notes:

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Partial Transcript: (download full transcript HERE)

Hey there and welcome back to another episode of The Goal Digger podcast. I am so excited to chat with you. I'm in my home office, my own little recording studio, and it's been fun to do interviews and do some stuff on the fly, but right now at the time of this recording we are homebound. We just got news that our school will be out until at least May 4th I'm guessing my gut is probably going to be until the end of the year, so this might be my new norm of having my children home all the time, which is so funny. Careful what you wish for because I always said I'm just not a stay at home mom. I'm just not cut out to be home with kids. Surprise. I'm now a stay at home mom with a huge side hustle. So to help you crush your side hustle today we're going to talk about why your profile picture has become your logo, why it's important to understand this concept and how it can help you grow your personal brand and your business and totally crush it on social media. 

But first a listener review comes from Abby. She says, I've been following Kimberly Olson since April 22nd to be exact, I have to tell you, my life has been, has not been the same since that day. My ambition has changed, my goals are clear and my mind is completely triggered with so many ideas. Thanks to Kimberly. Well thank you Abby. I have gotten to know you very well and I absolutely adore you and you are just such a talented, talented woman, inspiring a lot of women and it's really cool to see. So thank you so much for those listening. Make sure you leave a review and subscribe to this podcast so you never miss an episode. We release new episodes every week. If you throw me in your stories and tag me, I will shout you out in mine. All right, so why do I believe that a profile picture has become the new logo? 

This is the thing when it comes to branding, just like a lot of people, what I did is I thought, you know, if I had a website sign up with a network marketing company, I had a website, maybe linked it to my blog, I would get orders, I'll get people joining and it doesn't work that way. And a lot of times people will think, you know, if I have a Facebook business page and I post my products on there, people will find it and they'll order. It also doesn't work that way. Facebook is pay to play. Facebook wants it to be where you're spending money on ads to get your content in front of people. So you want to get away from thinking you have to hide behind a brand or your company. What you want to start thinking is, I have to connect with my potential audience. 

I've got to build relationships with my followers so I can build up that know, like and trust factor. And when you do that, you will start to learn how to engage your audience. You're going to start to learn what those pain points are. You're going to start to learn how to build up the know, like, and trust factor. So what I want you to do is I want you to do, "What Would Kimberly Do? Some of my Six Figure Breakthrough students affectionately say, they'll send me messages and screenshots of like conversations with prospects and they'll send it to me and say, "and I thought to myself, W W K D" so it's like an ongoing joke that we have.