Backend Numbers: Q&A Essentials

Accurate backend data on product margins and profitability is crucial for making informed decisions about which products to promote in your paid traffic campaigns. Without it, you could be wasting ad spend testing products that aren't profitable.That's why it is important to know your backend numbers. This will allow you to prioritize pushing high-margin products first rather than just the best-selling products.In this video, our account manager, Joshua Rugg, and Google Ads strategist, Caden Thompson, discuss the importance of backend data and how it can improve your profitability and help you become more efficient in using advertising budgets.0:00 - Intro3:24 - The importance of of backend data in decision making6:55 - Strategies for increasing profitability12:03 - Scaling recommendations14:31 - Key takeaways👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: