Deep Dive Into Contribution Margin and Why It's Important in Marketing

Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, is back to talk about contribution margin and its importance in marketing and business operations. Listen to this episode as Caden Thompson, our Google Ads Strategist, sits down with Nathan in this deep dive about contribution margin. Learn more about:What contribution margin isThe three types of contribution margin and which one to track for eCommerceMethods for tracking contribution marginThe relationship between contribution margin and other KPIsConnect with Nathan Perdriau and Blue Sense Digital here:Blue Sense Digital website: https://www.bluesensedigital.com.au/Nathan on LinkedIn:   / nathan-perdriau  YouTube channel:    / @bluesensedigital  Podcast:    / @blues-brothers-podcast  Related videos:🔥 The Move to a One-Click World and How It’s Changing the Agency Space:    • 🔥 The Move to a One-Click World and H...   0:00 Intro0:25 Deep Dive Into Contribution Margin and Why Its Important in Marketing1:55 What is contribution margin?5:33 How to start if you have a lot of products12:10 Methods for tracking contribution margin