Digital Marketing Basics Part 2: Understanding Return on Ad Spend (ROAS)

Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating their ROAS, how understanding multi-touch attribution helps determine your campaign performance, and more.Watch Part 1 here:✅ Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV:    • ✅ Digital Marketing Basics Part 1: Un...  Connect with The Google Ads Aficionados on LinkedIn:Usama Khan:   / usama-khan-mk   Colby Doyle:   / colbycdoyle   Glen Wilson:   / glenmwilson   Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: