High Intent Search Terms: Pushing Budget Into Bottom-of-Funnel (BOF) Keywords

Want to get more high-quality leads from your Google Ads campaigns? Discover how to prioritize BOF keywords and break through your marketing goals with this simple but effective strategy to get high-quality leads even if you have a small budget. The strategy is all about dividing keywords into bottom-of-funnel (BOF) and middle-of-funnel (MOF) categories. Then, setting separate budgets for each, allowing it to prioritize the BOF keywords that indicate a higher intent to purchase. In just a few simple steps and by following Regina's expert advice, you can steer the Google Ads algorithm to get high-quality leads. This episode is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:    / @starterppc   Related videos on the StarterPPC YouTube channel:The ROAS Shrink Is REAL:    • The ROAS Shrink Is REAL   Effective Conversion Goal Settings: Make The Algorithm Work For You:    • Effective Conversion Goal Settings: M...   Is Amazon Stealing Your Website Sales?    • Is Amazon Stealing Your Website Sales?   Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.comGet your business started with Google Ads at a fraction of the management cost of most agencies. We have access to all the resources of a larger agency because we're the sister company of Solutions 8 – one of the best PPC agencies in the world – so we have the same knowledge, tools, and established best practice procedures that Sol8.com has.0:00 High Intent Search Terms: Pushing Budget Into Bottom-of-Funnel (BOF) Keywords0:44 Lead quality issues3:16 Bottom of the funnel keywords9:26 How to get high-quality leads12:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!