How to Analyze PMax Data and Asset Groups (Mike Rhodes' Script)

The Google Ads Podcast - A podcast by Solutions 8

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Want to find out why your asset groups aren’t working? Glen shares how to use microscripts to leverage granular asset group data and analyze performance trends to measure impact and identify opportunities––so you can put different asset groups together and make them work.Learn how to structure your asset groups around winning keyword themes and fine-tune your existing campaigns in this episode. 00:00 - Introduction01:07 - Systematic approach to Performance Max optimization02:28 - Leveraging granular data for insights03:35 - Asset group structuring and keyword themes10:35 - Optimization tactics and testing11:14 - Analyzing performance trends and improvements👉 Mike Rhodes free scripts: https://mikerhodes.circle.so/c/free-s...👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: