Meta Ads: Top, Middle, and Bottom Funnel Strategies

Need actionable advice and best practices for setting up and managing Meta Ads campaigns? Watch this video to discover tips for running more effective Meta Ads (Facebook) campaigns, particularly focusing on top, middle, and bottom funnel approaches. In this video, one of our Meta Ads Account Managers, Jonathan Paquin, talks about:- Why going for conversions right off the bat might be your best bet- How Meta's AI is secretly moving people through your funnel (even when you don't know it!)- The smart way to test your creatives without burning through your remarketing audience- Sneaky pitfalls to avoid when structuring your campaigns 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/00:00 - Introduction01:38 - Meta's AI and data capabilities03:44 - Creative testing strategies05:34 - Pitfalls of traditional funnel strategies👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: