Behind the Ball: Golf’s Future and How Graff Factors In

In the latest installment of our Behind the Ball series, Sean Fairholm and Rowen Frazer talk about where golf is headed, specifically with training and analytics, and how the Graff smart golf ball factors into that. Among the questions discussed: Is golf cool? What high-level questions are we trying to answer as golfers? And what influence can Graff have on the game at large?