Launch vs Evergreen: Which Model is Right for You?

The Graham Cochrane Show - A podcast by Graham Cochrane - Tuesdays

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Is your business more suited for the Launch or Evergreen model? If you’ve been in the online business game for as long as I have, you know a thing or two about both approaches. And while some people may lead you to believe that one approach trumps the other, the truth is a lot more complicated. You see, both of these models are great. And both can make you a ton of money. However, both also come with their unique downsides. The trick is to see which downside you can tolerate and which one seems a bit too risky. That's why I decided to make this video to teach you everything I’ve learned about launches and evergreen models so you can make your own decision. I’ve experimented with both over the past 14 years in two different niches, so I definitely have a more in-depth perspective than a lot of people. So if you want to decide once and for all which of these two models is best for your business, make sure to give this episode a watch. I promise you’ll leave it with a bit more clarity. In this episode you’ll learn: -The difference between Launch and Evergreen. -The downside is to both approaches. -What type of person fits both models. -And much, much more. Enjoy! -Graham