#149 Shorts - Sell your project to the media (2): Captivating angles and language

Episode site In this episode, the focus shifts to the tactical aspects of communication, starting with the importance of defining a unique angle for your story. The hosts discuss how to distill a project’s complexity into a sharp and focused narrative that cuts through the noise. Casper introduces the concept of leading with conclusions—putting the most interesting and relevant details up front—and the value of adopting a journalist’s perspective when crafting messages. The conversation also delves into the technicalities of writing a press release that grabs attention, covering everything from structure and language to the inclusion of visual assets like photos, infographics, and charts. By making the story visually appealing and accessible, communicators can amplify their chances of media engagement. This episode is packed with practical advice to sharpen messaging and improve the visibility of EU-funded projects. Time codes: 00:03:02 Introduction: Captivating angles, language and multimedia 00:03:21 Identify unique angles 00:09:45 Use clear and accessible language 00:18:00 Prepare a strong press release 00:24:17 Provide multimedia assets