#156 Shorts - Click on your newsletter (2): Catchy content

Episode siteThis episode focuses on making newsletter content engaging and impactful. The first step? Crafting an attention-grabbing subject line that makes recipients want to open the email. The right balance of intrigue, clarity, and action-oriented language can significantly boost open rates.Beyond the subject line, we discuss structuring content effectively by maintaining a mix of short and long sections, serious and light pieces, and ensuring each newsletter is varied but structured. Writing in an engaging, personal, and relatable tone is another key element that fosters connection with readers. Finally, the episode highlights the importance of visuals—using images, videos, and infographics to break up text and enhance comprehension.Time codes:00:02:54 Introduction to catchy content00:03:47 Use a catchy subject line00:12:11 Write balanced and engaging content00:23:06 Incorporate visuals00:30:07 Include clear calls to action