#161 Shorts - Attention on SoMe (1): Be strategic

Episode siteIn this episode, we explore how to leverage social platforms effectively to communicate EU funding projects. We discuss the importance of viewing social platforms as tools rather than media, emphasizing strategic audience engagement over mere visibility. Further, we highlight how to use relatable language, compelling narratives, and audience-specific messaging to increase impact. Additionally, the episode underscores the significance of platform-specific content adaptation, where different channels require different tones and messaging styles to resonate with their respective audiences.The conversation also delves into timing and audience targeting as key factors for effective communication. Casper explains the benefits of strategic posting, emphasizing when professionals engage most actively on platforms like LinkedIn. We also discuss hashtags, how to research effective tags, and the importance of mirroring the communication style of your audience to build credibility. Ultimately, the episode provides a structured approach to making social media a strategic asset rather than a passive broadcasting channel.Time codes:00:02:45 Introduction00:04:36 Fly in on How to get attention on social platforms00:06:15 Use social platforms as tools rather than media00:12:23 Know your audience00:17:57 Timing can be crucial00:29:51 Use hashtags wisely