#163 Shorts - Attention on SoMe (3): Monitor and learn

Episode siteIn the final episode of this batch of the Communication Shorts Series, we dive into how to measure and refine social media engagement strategies. We stress that social media is an ongoing conversation rather than a one-time announcement, requiring consistent monitoring and response. The episode explores how to track audience interactions, respond to comments effectively, and use real-time data to adjust communication strategies. The hosts also address ethical considerations when prompting audience engagement, cautioning against superficial tactics that may appear disingenuous.The discussion extends to community building and conversion optimization. We emphasize the value of turning passive followers into active participants by fostering discussions and encouraging meaningful interactions. The episode also includes insights on how to respond to criticism professionally, the benefits of repurposing past content in timely contexts, and how AI tools can enhance engagement tracking. Ultimately, this episode rounds out the series by offering a strategic approach to maintaining and growing digital influence in the EU funding communication landscape.Time codes:00:02:53 Introduction to monitor, analyze and learn00:03:41 Monitor and respond00:15:22 Analyze performance