#173 Communication Shorts - How hard can it be? (part 1)

Episode siteIn the final Communication Shorts episode, Casper and I take stock of everything covered in the 12-episode series. Through a lively, reflective conversation, we revisit the four communication pillars: strategy, media engagement, newsletters, and social media. The episode explores why communication should not be treated as an afterthought or junior task but as a core, strategic function in EU projects. They underline the importance of storytelling, consistent messaging, and internal buy-in—while challenging listeners to consider the real value of professional communication expertise.