#174 Communication Shorts - How hard can it be? (part 2)

Episode siteIn the closing bonus episode, Casper and I dive deeper into what separates good communication from great. We explore cultural nuance, consistency in tone, creative content delivery, and the irreplaceable value of trained communicators. Using real-life metaphors and practical examples, the duo push for a shift in mindset: from vanity metrics to real engagement, from generic posts to emotionally resonant messaging. It’s a compelling call to prioritize storytelling and impact over automation and shortcuts.