#179 Communication and Dissemination - The RTO Perspective

Episode siteIn this episode I have Stephanie Fulda, Head of Communication at the RTO nova-Institut, to explore the RTO perspective of communication and dissemination in EU-funded projects. Stephanie shares how her team supports Horizon Europe consortia through tailored dissemination strategies, impactful engagement, and creative content development. With decades of experience and a strong track record in bioeconomy-focused initiatives, nova-Institut’s communication team plays a key role in ensuring project results are not just published—but understood, shared, and used.In the discussion we cover both the proposal and implementation phases, highlighting challenges such as copy-paste dissemination plans, the need for stronger internal collaboration, and effective engagement through channels like LinkedIn. Stephanie emphasizes the importance of working closely with partners, maintaining flexibility, and continuously learning from data-driven social media monitoring. We add some practical examples and thoughtful insights to give some essential takeaways for communication professionals and coordinators alike striving to increase project impact in EU research and innovation.Time codes:00:01:58 Introduction00:04:20 Fly in00:07:22 About Nova Institute00:13:50 Proposal development phase00:31:30 Implementation phase01:01:00 Tips, tricks, do's and don't's01:05:52 The toughest challenge