026: Enlightening Minds as a Cannabis Authenticator with Brooke Burgstahler

In the age of social media backlash and deep distrust in “influencers,” how can one be a responsible ambassador and advocate for cannabis?  Here to help us answer that question is Brooke Burgstahler. She’s a writer, producer, host, and actress in TV, online media, and film. She’s the star of BigMike and Advanced Nutrients’ show, Marijuana Morning News, which she hosts daily. She conceptualizes and shares stories covering everything from pop culture to politics, history, and social justice reform.  Her work has reached millions of viewers, and she’s also a 500-hour certified yoga instructor. Her latest venture is Budding Mind, a cannabis and wellness startup designed to expand the mind and heart through the exploration of plant medicine, alternative healing, science, and spirituality.  Today, Brooke joins the podcast to share the story of how she became a cannabis content creator, showcasing the “softer side” of what can be a grungy and male-dominated industry, and the amazing ways she’s building a singular brand in the space. KEY TAKEAWAYS Why Brooke identifies as an authenticator in the cannabis space and not an influencer. The similarities between cannabis edutainment and yoga - and what Brooke is doing to create inviting spaces to learn and have fun at the same time.  How Brooke is using Instagram to responsibly share accurate, vetted information with her audience while avoiding takedowns. Why it’s so difficult for cannabis brands to share content on TikTok. The common myths around cannabis that Brooke is on a mission to debunk. How cannabis does (and doesn’t) fit into a wellness and self-care regimen. The unique intersection between cannabis and yoga. Show Notes For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/26 To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal