What does it take to make an idea a success? With Rodrigo Garcia Gonzalez and Sadia Ahmed

We all have ideas. Even when we say we don’t. They pop up in the shower, on a dog walk or just as we’re nodding off to sleep. It could be an innovation that makes serious headway in the fight against climate change. A new piece of tech that opens up a world of possibilities. Or something completely different, that could make the world better for all of us. But what takes an idea from being something that could change the world, to something that is changing the world? In Episode 51 we’re joined by Rodrigo Garcia Gonzalez, Co-Founder of NotPla and Dr Sadia Ahmed, Sustainability & Climate Lead for Deloitte Ventures to talk about their experiences of growing the seed of an idea into something special.Tune in to find out: How to spot an idea that’s got what it takes to be a success The lessons that Rodrigo and Sadia have learnt from ideas that didn’t work out Why thinking of the worst possible idea is sometimes the best place to start What big businesses and small start ups can learn from each other   Enjoyed this episode? Check our website for our recommendations to learn more about this topic: deloitte.co.uk/greenroompodcasts   You can also watch our episodes on Youtube: youtube.com/@DeloitteUK Check out Luminary Bakery here: luminarybakery.com   Guests: Rodrigo Garcia Gonzalez, Co-Founder of NotPla and Sadia Ahmed, Sustainability & Climate Lead for Deloitte Ventures  Hosts: Ethan Worth and Tiffany De Koninck  Technical support: Deloitte Creative Studio  Original music: Ali Barrett