How having a niche has impacted my practice, with Elsie Owen

How does having a niche impact your practice? I love talking to guests on these podcasts because they share many amazing insights and today is no exception. I have the wonderful Elsie Owen with me.Elsie is relatively new to PP and has had her private practice since qualifying in 2019. Yet since 2020, she has had a consistently full caseload. Wow. She’s since chosen a niche and as a result, started to diversify her income by offering more than just 1-1 therapy. How cool is that?So today Elsie shares her experiences with us And we’re going to be looking at the impact having a niche has had on her practice. I ask her:What made you choose to niche?How did you decide on your nicheHow has having a niche affected your practice - both positives and any things to watch out forYour experience of diversifyingDo you have any plans for the futureI think you'll enjoy this one! About Elsie Owen'I've had my private practice since I qualified in 2019 and in 2020 when I had a consistently full caseload, I started learning about Instagram marketing and exploring additional ways of supporting people. I've since chosen a niche and as a result, started to diversify my income through offering more than just 1-1 therapy. I write a fortnightly newsletter, teach online educational sessions and run a group programme called The Boundaries Course.'Elsies website: https://www.elsieowen.com/Connect with Elsie on Instagram The_peoplepleasing_therapist And if you'd like some more help attracting clients, check out The Grow Your Private Practice membership.