62. Scaling a Small Business with Marissa Hoffmann of The Midwest Girl

On today’s show, we’re joined by our guest, Marissa Hoffman, one-half of the sister-duo who founded the brand called The Midwest Girl. She shares the journey of this popular brand’s startup and how she and her sister pragmatically scaled it over time. Marissa Hoffmann, one of the two sisters behind the brand The Midwest Girl, joins us to share the full story about how they started their brand, the pivots they made along the way, and the challenges they’ve faced as a small startup brand. In this episode, we tackle…   What has been one of the key lessons you’ve learned while growing The Midwest Girl? According to Marissa, it all took a lot longer to build than they originally thought or hoped it would and while that could be defeating if you took it out of context, the way The Midwest Girl has grown over time is a much more accurate portrayal of the journey of building a brand.   Listen to this episode to hear more about: The blessings of being in business with a relative (Marissa runs The Midwest Girl with her older sister, Marah) What it takes to build a following of people who act like brand ambassadors How to grow a brand purposely and mindfully How to deal with change as a company