Mindset, frameworks, processes, and hacks to win at SEO in 2022

Matthew Kay interviews Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador @AHREFS to unravel his somewhat unusual career journey to be one of the best technical SEO folks in the world today. Listen to this episode to get your mindset right when it comes to starting and/or running SEO programs in 2022, and most importantly, to learn about the 'irresistible pitfalls' to avoid - shortcuts, AI writers, black hats/grey stuff. Instead, learn about what SEO hacks are working right now and exploit them for quick results.