The role of SEO in product growth

Matthew Kay interviews Kevin Indig, Director of SEO @Shopify to get his perspective of the intersection of SEO and product growth functions. And, about some of his learning and experiences working with companies like Atlassian and G2. Listen to this episode to learn about building high performance growth teams, and unlock the true potential of organic search as a performance channel. This episode packs umpteen insights and perspectives to up your SEO and growth game by 10x.