10. Using Data Driven Decision Making to Align Sales and Marketing w/ Cassie Young

You hear "data-driven decision-making" being thrown around a lot. Here's how real businesses go about it. The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.