138. The Journey From Being a Marketer to Serving as CEO w/ Jake Sorofman

On today's show, Jake Sorofman joins us as our guest. Jake is a career marketer who served as the CMO at Pendo. He also worked at Gartner where he worked as head of research. After a career as a vp of marketing and CMO, Jake now serves as president of MetaCX. Jake is an interesting guy with a lot of really interesting ideas about brands and about scaling organizations. He talks about the journey of a marketer leading the entire revenue function on the path to CEO. The GTM Podcast The GT...