59. How to Focus on the “How” vs. “Why” of Your Product with Scott Armour

This week on the Sales Hacker podcast, we speak with Scott Armour. Scott is the Chief Revenue Officer at Nextiva. After 16 years at IBM, Scott has learned a thing or two about assessing marketing strategy and how to assess how effective your product is. Listen in to today’s episode for bite-size takeaways that you can implement with your business! The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, ...