GTM 24: The Power of Pivoting and Verticalization with Ed Calnan

Pivoting and verticalization has the potential to be a game-changer for many companies. A case in point is the story of Seismic. On the podcast today is Ed Calnan, the founder and former CRO of Seismic, a company he led through the pandemic. In this episode, you will learn how Ed, as the company’s first BDR, grew the company to 1,500 people, 2,000 customers, and $300 million in ARR through successful pivoting and verticalization to financial services. What You Will L...