GTM 56: The Pioneer of Account Based Sales Development with Lars Nilsson *Revisited Bonus Episode*

This is a revisited episode from the early GTM Podcast days, and our highest streamed episode. So much value to take away from the Pioneer of the BDR name! Lars Nilsson is the VP of Global Sales Development at Snowflake. Prior to Snowflake, Lars was the CEO of SalesSource, a premier RevOps consulting firm. Before that he was the VP of Global Inside Sales for Cloudera. Lars and his team at Cloudera developed the Sales methodology known as Account-Based Sales Development, which has transformed ...