Urban Fantasy and Harnessing the Social Media Hive Mind with Susan Dennard - The Luminaries

Marissa chats with Susan Dennard about her new urban fantasy - THE LUMINARIES - as well as enlisting the power of word-of-mouth to build hype around your novel, and create an amazing community in the process; using science and evolution to develop realistically horrific fantasy monsters; how "The Luminaries" began life as a reader-directed story on Twitter, and the challenges that come with writing via "hive mind"; how conflicted emotions in your protagonist can lead to a more interesting cha...