Brand Building - Carolyn Lowe - Hard Corps Marketing Show - Episode #269

Carolyn Lowe is here to drop some knowledge all about how building a brand off of a massive marketing space like Amazon isn’t as easy as just making a page for your product to be sold on. Carolyn is going to give you all the juicy details about what it really takes not to just succeed on Amazon but in any market where building your brand from the ground up is the true challenge of it all.      Busted Myths:   Getting your business on Amazon isn’t always the best idea Takeaways   Even if you have a new idea, Amazon might not be the best way to start selling your product. If you aren’t making enough money on Amazon, it could be time to take your product off of Amazon and figure out what works best for you. Building a brand on Amazon is even more difficult since 70% of search results are non-branded Many well known brands have deals with Amazon to have the first spots with search results, making it even harder to push a new brand on Amazon. Amazon weighs the most recent reviews of a product more heavily than the ones in the past. Finding the best growing market for your new product is the better bet than relying on Amazon Amazon could potentially be becoming more of an advertising platform, meaning that growing a new brand on there may become more obsolete over time     Quote of the Show:    I learned a really hard lesson early on is, don't keep folks around whether it's people or products or ideas that aren't working“” - Carolyn Lowe     Links   Twitter: https://twitter.com/carolynbyron LinkedIn: linkedin.com/in/carolynbyronlowe Website: https://roiswift.com/ Ways to Tune In   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/N7SPJ1oq5Co