PERSUADING THE PERSUADABLES

Why did a group of Democrats just put 700 thousand dollars worth of ads on in Iowa to attack Bernie Sanders? And how will internet ad buys targeting the 'persuadables' sway our upcoming election? Are we in a fundamentally different media universe now? Thom is joined by Ramesh Srinivasan- the author of "Beyond the Valley: How Innovators Around the World are Overcoming Inequality and Creating the Technologies of Tomorrow" to kick off a deep convo on the politics of media today.