172: How to Pivot Your Brand Without Losing Your Audience

The Heart & Hustle Podcast - A podcast by Evie McLeod & Lindsey Roman - Tuesdays

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In today’s episode, we’re talking about something that a lot of entrepreneurs might encounter at one point or another in their business career- pivoting.   Let’s face it. People change. Our interests change. Our lives change. And sometimes that means our businesses have to change with it.    Knowing HOW to navigate a change of direction in your business can be tricky. It brings up questions like “What if people don’t like the new direction I’m going in?”, “How can I pivot without losing my followers?”, and “How can I serve 2 audiences at the same time?”   Well, today we’re tackling the big question on pivoting and going into all those nitty-gritty questions to help YOU navigate a business or brand pivot.   We have both done it with our photography businesses into business coaching, and multiple other things so we have LOTS of nuggets for you.     Show notes: https://theheartuniversity.com/172-how-to-pivot-your-brand-without-losing-your-audience The Heart Shop: www.theheartuniversity.com/shop   The Content Photo Minor: https://theheartuniversity.com/content-minor   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity