260: How to Market with Conviction - Stop hopping on Trends That Don’t Align with YOUR Brand with Kelly Roach

Now today’s episode is MEATY. You’ll probably want to repeat this episode twice or more because our guest today drops so much fire it’s not even funny.   Today we had Kelly Roach on the show for the second time. We first welcomed Kelly to the heart and hustle podcast on Episode 121, and today she’s back for moorreeee marketing wisdom and goodness.   Today we talked to Kelly ALL about Conviction Marketing and how to stay aligned with your business and marketing voice. So what does that mean? Well… raise your hand if you’ve been feeling BEYOND fed up and overwhelmed with social media and all the “trends” in marketing in general that are changing seemingly overnight. Hand raised? Great, you’re in good company, and you’re listening to the right episode. Kelly breaks down why that feeling is beyond valid and what to do about it. She gives amazing tips and strategies on how to create content and master a marketing strategy that is based on your values and convictions that will lead to even more sales and success, without the overwhelm or burnout (and without dancing like a monkey on reels if that’s not your cup of tea.) She explains the difference between vanity metrics and conversions metrics, and how to serve your audience authentically, and as a result, be more successful.   This episode is a freaking POWER PUNCH of goodness and it lit us on FIRE so we know you’re gonna love it too. If you’re ready to have your marketing plan completely revolutionized (and feel excitement and peace about it again!) then grab a pen & paper and get ready to dive in!   Show notes: https://theheartuniversity.com/260-how-to-market-with-conviction-stop-hopping-on-trends-that-dont-align-with-your-brand-with-kelly-roach   Lightroom Challenge: www.theheartuniversity.com/challenge   Pricing Guide Freebie: www.theheartuniversity.com/guide-freebie   Episode 121   Follow along with Kelly:  Kelly Roach Show www.instagram.com/kellyroachofficial www.kellyroachcoaching.com Conviction Marketing Book   If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.   Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity