167. Being Relatable and the Marketing Wobble

If you feel like you aren't relatable, you're going to dilute yourself trying to seem more relatable, and you risk selling yourself short. I saw this was how I was operating, and now that I'm through to the other side, I see it intensely in too many other entrepreneurs, especially in how they show up on social media. But when you can drop this internal struggle of trying to seem relatable, you unlock the next level.   Discover the problem with trying to be relatable in the way you communicate with your audience and your potential clients. I discuss how going off-brand to seem more relatable is leading to a mediocre business, and you'll learn why the choice is literally between being relatable and linked versus quadrupling your income.   Get full show notes and more information here: https://www.hellyescoachingonline.com/167