Content Marketing ROI: How to Measure it the Right Way

“How do we measure the ROI of our content marketing?” It seems like a simple question at first but, hoo boy, it’s loaded like a baked potato. On its surface, the answer to that question is easy: You can effectively measure content marketing ROI when your marketing, sales, and leadership teams are aligned on what success looks like (and the KPIs by which you'll measure it), and you have the marketing and sales automation in place (e.g., HubSpot Marketing Hub and HubSpot Sales Hub) to produce the attribution reporting you need to prove the ROI of your content.