HubSpot CMS: What It Is + How To Use It

If you can believe it, we've already dedicated an entire deep-dive episode of HubHeroes to virtually every single HubSpot Hub:Marketing HubSales HubService HubHeck, even Ops Hub!But we haven’t talked about one of the most powerful and increasingly popular hubs of all — the HubSpot CMS Hub. Until today, that is! Now, like all of our other hub episode deep dives, you don’t need to EITHER be someone considering the HubSpot CMS Hub (but doesn’t have it yet) OR someone who already has it! This episode is for everyone, because we’re unpacking topics around it that are relevant to everyone:What are its true superpowers?What do most people get wrong about the HubSpot CMS Hub?How are most current users still not maximizing its potential?And that's only the beginning of our conversation. To help us out today, we are joined by the legendary, the one and only growth-driven design champion Luke Summerfield who is also the Director of Product, GTM of CMS Hub at HubSpot. Here's what we cover in this episode ...Why does the HubSpot CMS Hub exist? Is it really that beneficial to have your CRM and website existing on the same platform?What are the most powerful features within the HubSpot CMS Hub and why?What are the most common ways companies using the HubSpot CMS Hub are getting it wrong and why?How accessible and easy-to-use is the HubSpot CMS Hub really for those with no technical chops? And is that kind of accessibility a good thing?Who do we trust more with our taxes? HubSpot or WordPress?What do you need to know about smart content, why it's so amazing, how to use it, as well as how not to use it?What are some juicy secrets and tidbits about what's the come from HubSpot?Will Liz ever stop creating AI-generated haikus that no one asked for?... and much more! YOUR ONE THING FROM THIS EPISODEThere's a lot to love about the HubSpot CMS Hub, but what makes it so special — especially for those who are already using other HubSpot Hubs as part of their MarTech stack — is that its accessibility is unmatched. No more waiting two weeks for a developer to implement a simple change on your site; HubSpot CMS Hub is built for agility.Just remember, though, with great power comes great responsibility. Like we talked about last week in our HubSpot playbooks episode, processes will matter a great deal here if you want to see success with HubSpot CMS.