040: Michelle Sanchez on how to stand out from your competitors & why consistency is an important habit

Hey hey, welcome to the Human Connection podcast, I’m your host Brittney Lynn and today’s interview is with branding strategist Michelle Sanchez! Michelle and I met through our mastermind, the CEO Roundtable, and I love her approach to brand strategy and storytelling. To her, branding isn’t just about colors and logos...it goes SO much deeper than that.  We talk about a variety of topics listed below and I can’t wait for you to tune in! Also, at the top of the episode I share all about my new program that’s opening up, The Amplified Expert Academy. If you’re ready to be seen as a known, go-to expert in your industry but don’t know how to position yourself to relevant media outlets and are looking for a done-WITH-you offering, this is one you won’t want to miss. Tune in to hear more about it and click the link below to learn more and submit your application.   In today’s episode, you'll find out: What “branding” really is and how it helps you connect on a deep, intimate level with your ideal audience How to stand out from your competitors in a crowded industry How to realign your business with your brand values during hard times What value led actions are and why it’s important as a business owner to always be leading from your values The importance of consistency to become a trusted expert in your industry Full show notes at: http://brittneyllynn.com/humanconnection  Links mentioned:  My values page Follow Michelle on Instagram Michelle’s personal website Michelle’s agency website, Baremade Studio Apply for my new program opening in October, The Amplified Expert Academy   Like the show? There are several ways you can help! Subscribe on Apple Podcasts, Stitcher, Spotify or Google Play Leave an honest review on Apple Podcasts. The ratings and reviews help for two reasons: 1) Most importantly, I get to know you, the listener, and what content you enjoy the most. 2) The more reviews the podcast has, the better chance it has at getting in front of new listeners. Follow on Facebook, Twitter, or Instagram Grab my free pitch templates here