5 tips you can apply to improve your copy, episode #67

Let's face it, copywriting can be challenging. And it's not something we learn in school, it's in no way similar to writing essays! Years ago, when I was a Marketing Director of an Advertising agency, I had the good fortune to be sent on 'writing skills for business' training. These skills were necessary for my 'pitch' letters to the trade press & email introductions to prospective clients. Now this is the sort of writing that influences and motivates your audience :) Of course as m...