Why you need both a sales strategy & a marketing strategy, episode #116

This is why you need BOTH a sales strategy & a marketing strategy. Even though they work together. Marketing is about compounding impact over a period of time (months, years). Because while there can be exceptions, for the most part, client attraction comes after you’ve built know, like and trust. A sales strategy is different. It’s designed to intentionally speed up the process. When you activate a sales strategy, you’re able to accelerate income more quickly. And yet so often the go to ...