Professor Robert Frank on Behavioral Contagion - why we're so easily influenced by others

On this episode, I speak to Professor Robert Frank, the H. J. Louis Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. In his new book Under The Influence, he explores how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use. By understanding how our behaviour is contagious, we can find ways to solve some of the biggest issues facing our society. For more on Robert's book: https://press.princeton.edu/books/hardcover/9780691193083/under-the-influenceRobert on Twitter: https://twitter.com/econnaturalistRobert's Faculty Page: https://www.johnson.cornell.edu/faculty-research/faculty/rhf3/