An introduction to Unified ID 2.0 with The Trade Desk's Phil Duffield

In this week's episode, James talks to The Trade Desk’s UK Vice President, Phil Duffield about Unified ID 2.0, one of the solutions being developed to help prepare digital advertising for the post-cookie world. The future of user identity, privacy and targeting online can be a complex and often over-complicated topic, but Phil helps break it down in a really straightforward way, as well as giving his own take on what an open and thriving internet looks like.To find out more about User ID in the post-cookie world, we have heaps of resources at iabuk.com/user-identity, including other member initiatives and FAQs to help you navigate this complex topic. Hosted on Acast. See acast.com/privacy for more information.