Steering Group Specials: Mobile In-App

What are the benefits of mobile app vs mobile web advertising? What can you measure in-app? Is it all just gaming? And what on earth is an SDK? If you’ve ever found yourself pondering these questions, fear not. We’ve gathered experts from our Mobile In-App Steering Group to give us a key insight into how to use in-app advertising - from those in the know. Featuring Sandra Schneider from ironSource, Russell Burden from AppsFlyer and Richard Smith at Adjust.Find out more about our Mobile In-App Steering Group here: https://www.iabuk.com/steering-group/mobile-and-in-app Hosted on Acast. See acast.com/privacy for more information.