Ep. 30: Dr. Sheldon Salins – LightForce Braces, Online Reviews & Practice Growth for Orthodontists

Orthodontist Dr. Sheldon Salins practices in San Francisco, CA and is a self-proclaimed and unabashed tooth nerd who is known for his magnetic personality. On this episode, you’ll learn about: Sheldon’s educational adventure which took him from East Coast to West Coast How Sheldon went from associate to practice owner with the help of his mentors How he grew his practice with online reviews despite the Great Recession The story behind Sheldon’s trademark bow tie What prompted Sheldon to incorporate LightForce custom braces into his practice Recorded June 3, 2023 at the LightForce Future meeting in San Diego, CA. Generous support for this podcast comes from https://www.3m.com/3M/en_US/orthodontics-us/ (3M Oral Care) and https://dentalmonitoring.com/pod/ (DentalMonitoring). For more information about the podcast, head over to https://www.illuminateorthopodcast.com (www.illuminateorthopodcast.com). Musical tributes on this episode: "Thriller" by Michael Jackson "The Great Pumpkin Waltz" by Vince Guaraldi from It’s The Great Pumpkin, Charlie Brown soundtrack