Zouk Founder & CEO Disha Singh

"We want to build the most iconic lifestyle brand from India to the world." Disha Singh is the Founder and CEO of Zouk, a D2C fashion brand that operates in the bags, wallets, and footwear categories. Bringing together the contemporary and the traditional, Zouk brings India's vibrant culture to the modern world through its design language. Our guest started Zouk after experiences in the Fashion, Healthcare, Banking, and Energy sectors. The idea came to her during her MBA at IIM Ahmedabad, following her engineering degree. In this delightful episode, Disha shares her journey of starting Zouk and her vision for its future. She explains how the idea for Zouk came to her during a college trip and how she identified a gap in the market for India-inspired designs with modern functionality. Disha discusses the importance of customer-driven marketing and how Zouk aims to connect with its customers through its brand ambassador, Sara Ali Khan. "Sara [Ali Khan] embodies this whole messaging of...being Indian to the core, but modern in the way she leads her life." She also talks about the recent opening of Zouk's first brick-and-mortar store and its expansion plans. She concludes by offering advice to aspiring entrepreneurs, emphasizing the importance of asking for help, finding mentors, and surrounding oneself with supportive people. Timestamp Chapter 0:00:00 Zouk: Brand Origins and Vision 0:06:49 Strategic Brand Building and Market Expansion 0:12:16 Retail and Distribution Growth 0:16:24 Market Focus and Product Development 0:22:10 Entrepreneurial Journey and Challenges 0:27:23 The Importance of Mentorship and Advice ~ 🎙️ Discover some of India's next best analytical 🤖 and creative 🎭 minds who are not only transforming their own fields but at the same revolutionizing India's entrepreneurial ecosystem! 🛰️ New episodes every 2 weeks. ⁠⁠⁠#TheIndianautPodcast​​​​⁠⁠⁠ ⁠⁠⁠#Indianaut​​​​⁠⁠⁠ • Host: Gautam Marwah • Editor: Pranav Suneja (⁠⁠⁠https://www.instagram.com/pranav.eja⁠⁠⁠) • Intro Music: Ladybirds Mate by Rachel K Collier ~ Do follow us on our social media handles for regular updates on the latest episodes. • Instagram: ⁠⁠⁠http://instagram.com/indianaut.in​​​​⁠⁠⁠ • Facebook: ⁠⁠⁠http://facebook.com/indianaut.in​​​​⁠⁠⁠ • Twitter: ⁠⁠⁠https://twitter.com/indianaut​​​⁠⁠