Ep 102 - Is this product page good enough to sell you a $379 toothbrush?

In this episode, we break down B2C product pages. But there's a twist: we selected pages for products that have a lot of technical specs. Chances are, if you're an industrial marketer, your product has a lot of specs too. Check out how these B2C companies transform their specs in to compelling product narratives. Maybe you can do the same.