Ep. 13 - Crafting Industrial Messaging That Stands Out with Paul Kiesche (Aviate Creative)

Paul Kiesche of Aviate Creative stops by the show to walk with MJ and Matt about crafting a message and a position for your industrial company that stand out for your competitors. They discuss the silo effect, why the best results are made with the fewest people, and discuss common messages used by industrial companies and how to differentiate around them. They also talk whether Made in America works and who it's a good fit for.